About
Here's the problem, flip flops don't stay on your feet very well, and sport sandals - while they stay on your feet great - are extremely bulky and pretty ugly. Drawing its inspiration from competitive sailing and its inherent complexity and utter simplicity Proper Course & Co. has created a new category of footwear combines the simplicity of a flip flop with the wearability of sport sandals. Targeting the premium lifestyle market, PC&CO uses exacting design, functional performance features and an aspirational sailing story to elevate sandals from a casual commodity product to something more sought after; while drawing a clear distinction from the brown-leather flip flops and bulky sport sandals that currently dominate the market.