About
Deconstructed makes APIs that give developers powerful tools to collect, transform and activate user data in real-time. Our User API and Rule API provide the fundamental building blocks developers need to create intelligent, automated marketing and user experience management routines using any combination of services in the marketing stack. User API automatically builds profiles of user activity and attributes, across devices and cookies. You can query a user's profile in-session or at campaign run-time to personalize or target based on everything you know about a user. Rule API transforms user data into segments and triggers for other systems to consume, in real-time. Deconstructed. Enterprise grade. Built for developers.